Tag Management System Migration

A leading cloud computing company that sells hyper-converged infrastructure software, cloud services, and software-defined storage.

Achievements

Successfully migrated from GA to Adobe analytics

Improved Webpage performance.

Enhanced reporting as the identified gaps

Objective

To migrate their Google Analytics tags to Adobe Analytics through Adobe Launch without impacting the current business reporting

To identify gaps and recommendations for better data insights

There are some pages which have a both GA and Adobe analytics implementation which was causing undesired concerns and ambiguity among business and marketing teams.

Solution

Studied GA tags implementation and reporting to trace the existing KPIs and Business Reporting

Conducted Maturity Assessment to rationalize KPIs, identify gaps/opportunities to accommodate as part of the migration

Created Measurement Strategy and reviewed and re-visited current Datalayer

Migrated tags to desired Analytics platform and TMS

Proposed and implemented AEM and Adobe Launch Integration to manage Adobe Tags and other

3rd party pixel tags seamlessly

Outcome

Successfully migrated from GA to Adobe analytics. The client can now see the data collected by the new analytics product with better data accuracy and better reporting. Improved Webpage performance.
Enhanced reporting as the identified gaps and new opportunities were accommodated as part of the migration.

Reach us