Digital Strategy and Analytics Roadmap

A leading Digital Media & Publishing company

Achievements

Maximized strategy

Extensive data tracking

Better understanding of user behavior

Better informed data decision

Objective

ETV Bharat - A leading comprehensive Digital National News platform conceived to deliver seamless news and information services (in 13 languages), using video-centric Mobile App & Web Portals.

Though the analytics implementation was in place, it lacked delivering required data insights to the client’s digital team and other stakeholders.

The client wanted to conduct a complete Audit of the existing analytics implementation; identify gaps and opportunities; design a digital analytics roadmap & strategy.

Solution

Viustats delivered the following six-step analytics project, which included:

A detailed audit of existing Google Analytics set-up and implementation

Helped client’s digital team with their tool evaluation process and as well as helped identify the right GA360 Reseller.

Discovery session with key stakeholders to perform PI Rationalization, create a Measurement Strategy and design a short-term and long-term Digital Analytics roadmap.

Worked in conjunction with Analytics Reseller in redefining learning objectives, KPIs, and supporting metrics based on business objectives and design direction

Outcome

Maximized strategy / Extensive data tracking / Better understanding of user behavior / Better inform on the performance of key metrics related to their Live News, VOD, In-Article Videos and Articles

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