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Competitive Targeting Program & Personalized Chatbot

A leading Data Storage Hardware and Software company (B2B)focuses on developing proprietary deduplication and compression software to improve the amount of data that can be stored on each drive.

Achievements

8%

increased engagement of pop-up banner

3x

Proactive chat vs Reactive

25%

increase in MQL

Objective

The client wanted to conduct A/B testing for the home page with different marquee content and as well personalize the home page based on the type of returning visitors.

Similarly the client wanted to increase the engagement (click-throughs) of pop-up which further leads to a gated asset download.

The client has also introduced Proactive and Reactive Drift versions and wanted to understand the performance of them in conjunction with above objectives.

Solution

Collated data from various channels, digital touchpoints, and business tools (Adobe analytics, Salesforce, CRM etc.)
Created a segment of accounts based on the industry type and identify other customer attributes relevant to these accounts
Involved in setting up A/B tests: created test variations based on the customer segments, time-bound test
Leveraged data to gauge content themes, topics and effectiveness
Defined and tracked key metrics and made necessary recommendations

Outcome

~8% increased engagement of pop-up banner / 3x Proactive chat vs Reactive / 25% increase in MQL

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