Digital Marketing & Analytics implementation

Media and Entertainment company NewsPortal – Website and Mobile Apps

Achievements

Online vs Offline campaign effectiveness

Measurement of field agents performance

Language localization tracking

Video performance metrics

Objective

ETV Bharat - A leading comprehensive Digital National News platform conceived to deliver seamless news and information services (in 13 languages), using video-centric Mobile App & Web Portals.

The client had below challenges:

The volume of data was beyond the limits of Standard Google Analytics causing sampling problems and data inaccuracy.

Extremely competitive landscape creating a certain urgency to solve the data challenges.

Solution

Measured, reported, and analyzed all key performance indicators across all news digital/mobile/video platforms and provided recommendations and guidance for site optimization

Provided overall roadmap for traffic metrics for all news properties and syndicated content, addressing the needs of all executive stakeholders

Analyzed performance and impact of site marketing initiatives and site modifications and operation of all report suites

Worked with Project Managers and developers to ensure that the analytics and ROI metrics can be tracked properly to achieve the Executive’s goals

Provided guidance and best practices for Executives to make impactful business decisions

Created/generated demographic, audience/cross-visiting profile reports on company competitors utilizing Hitwise and comScore 3rd party tools

Outcome

The strategic analytics solution and implementation helped clients with several key performance reports such as:
Online vs Offline campaign effectiveness based on user retention numbers to shift budgets accordingly.
Measurement of field agents performance over a 30, 60 and 90 day period to be able to incentivize them.
Language localization tracking.
Video performance metrics.
Top engaged categories.

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