Viustats Logo

Personalization & Conversion Optimization

High Tech and Software industry - A leading B2B Data Storage Technology Services and an American publicly traded company headquartered in California, U.S.It develops all-flash data storage hardware and software products.

Achievements

140%

of higher engagement with pop-up banner

35.5%

increased page views

30%

increased average time spent on the site

40%

increased CTA clicks

Objective

To capture return visitors with custom experience capitalizing on their behavioural interest from a previous visit

To deliver personalized content on Home page and campaign landing pages, real-time, based on the type of industry/domain of the returning visitors

To build customer attributes across verticals/industry domains

To increase click-through conversions on the home page and campaign landing pages

To increase overall site conversion rate

Solution

Worked with the business, marketing and content teams to understand the objectives of the personalization activities
Defined and configured customer attributes for account-based marketing and personalization
Provided recaps and insights for the performance of content marketing campaigns
Implemented tagging on the site for effective measurement of customer interactions and conversions personalization reporting and analysis
Leveraged data to gauge content themes, topics and effectiveness
Defined and tracked key metrics and made necessary recommendations

Outcome

140% increased hero banner CTR / 35.5% increased page views / 30% increased average time spent on the site / 40% increased CTA clicks

Reach us

Other Case studies