Conversion Optimization through Multivariate and A/B testing

A leading Data Storage Hardware and Software company headquartered in the U.S.

Achievements

Manipulated, analyzed and visualized data to reveal trends

Developed meaningful relationships with clients to deliver strategic insights

Developed dashboards, executive summaries

Objective

To analyze and improve marketing and lead generation strategies through techniques such as Conversion Optimization, Multivariate and A/B testing, data mining

Solution

Test planning and optimization: Executed marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas

Helped clients and internal teams understand emerging digital marketing trends, apply best practices and pursued innovations in digital marketing

Defined learning objectives, KPIs, and supporting metrics based on business objectives and design direction

Conducted performance analysis, defined campaign performance metrics and measurement plans

Outcome

Manipulated, analyzed and visualized data to reveal trends in marketing program performance and customer behavior, and identified key opportunities based on analysis

Developed meaningful relationships with clients to deliver strategic insight and imparted recommendations that improve clients and business

Developed dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics

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