- Case Study
Media and Entertainment company News Portal - Website and Mobile AppsETV Bharat - A leading comprehensive Digital National News platform conceived to deliver seamless news and information services (in 13 languages), using video-centric Mobile App & Web Portals.
Objective
The volume of data was beyond the limits of Standard Google Analytics causing sampling problems and data inaccuracy.
Extremely competitive landscape creating a certain urgency to solve the data challenges.
Solution
- Measured, reported, and analyzed all key performance indicators across all news digital/mobile/video platforms and provided recommendations and guidance for site optimization
- Provided overall roadmap for traffic metrics for all news properties and syndicated content, addressing the needs of all executive stakeholders
- Analyzed performance and impact of site marketing initiatives and site modifications and operation of all report suites
- Worked with Project Managers and developers to ensure that the analytics and ROI metrics can be tracked properly to achieve the Executive’s goals
- Provided guidance and best practices for Executives to make impactful business decisions
- Created/generated demographic, audience/cross-visiting profile reports on company competitors utilizing Hitwise and comScore 3rd party tools
Achievements
- Online vs Offline Campaign Effectiveness
- Language Localization Tracking
- Measurement of field agents performance
- Video Performance Metrics
Outcome
The strategic analytics solution and implementation helped clients with several key performance reports such as:
- The strategic analytics solution and implementation helped clients with several key performance reports such as:
- Online vs Offline campaign effectiveness based on user retention numbers to shift budgets accordingly
- Measurement of field agents performance over a 30, 60 and 90 day period to be able to incentivize them
- Language localization tracking
- Video Performance Metrics
- Top engaged categories
