- Case Study
Client: Tappit - U.K based Product Company
Tappit is a global company that provides cashless solutions for live events, sports, entertainment, tech and data. They offer the perfect solution for anyone who wants to develop a digital data strategy in order to truly understand their customers, engage with them and personalize the consumer experience. Tappit is the only global, white-label solution that helps you boost profits across their consumer’s whole customer base. One of their major SaaS solutions is Mobile Wallet which comes in ‘Web App’ and ‘Mobile SDK’ platforms provided to enable clients to integrate contactless payment, access control, loyalty and ticketing technology into client’s own platforms.
Objective
Have a single view of the consumer analytics data enabling Tappit to effectively understand the consumer behavior.
Build a digital dashboard that enables their key stakeholders from Business, Marketing and Sales teams to derive actionable insights.
The data insights should allow Tappit leadership to slice and dice the user behavior and conversions at an individual clients & partners level and at an event level.
Adopt relevant efficiencies in customer experience.
Ultimately drive revenue.
Solution
- ViuStats has outlined a detailed analytics solution approach and process to enable data capture from client’s WebSDK and MobileSDK solution. Although the platforms are different, the analytics solution was designed to provide not only platform specific insights but also a single view of the customer journey and behavior from both the SaaS platforms.
- ViuStats had designed a GA4 Measurement Protocol to address the WebSDK platform and Firebase Analytics solution for their both Android and iOS Mobile SDK solutions.
- The custom dimensions and metrics were configured in such a way that they were proposed as Global variables to capture the same information from various SDK platforms to allow a holistic view of customer data.
- Designed a comprehensive and well-detailed dashboards using Google DataStudio (now Looker).
Outcome
- The GA4 Measurement protocol and Firebase Analytics
- to provide invaluable insights that includes complete end-to-end customer journey insights showcasing the critical business flows that users take, key conversions, payment flow and fall-out reporting and most importantly performance metrics by their individual clients/partners.
