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Tag Management System Migration

A leading cloud computing company that sells hyper-converged infrastructure software, cloud services, and software-defined storage.

  Achievements 

Successfully migrated from GA to Adobe Analytics
Improved Webpage performance.
Enhanced reporting as the identified gaps
browser-hubspot-cms
 

Objective

The client had below challenges:

  • To migrate their Google Analytics tags to Adobe Analytics through Adobe Launch without impacting the current business reporting

  • To identify gaps and recommendations for better data insights

  • There are some pages which have a both GA and Adobe analytics implementation which was causing undesired concerns and ambiguity among business and marketing teams

Solution

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Studied GA tags implementation and reporting to trace the existing KPIs and Business Reporting

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Created Measurement Strategy and reviewed and re-visited current DataLayer

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Conducted Maturity Assessment to rationalize KPIs, identify gaps/opportunities to accommodate as part of the migration

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Proposed and implemented AEM and Adobe Launch Integration to manage Adobe Tags and other 3rd party pixel tags seamlessly 

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Migrated tags to desired Analytics platform and TMS

Outcome 

  • Successfully migrated from GA to Adobe analytics. The client can now see the data collected by the new analytics product with better data accuracy and better reporting

  • Improved Webpage performance

  • Enhanced reporting as the identified gaps and new opportunities were accommodated as part of the migration.

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