CaseStudy - Personalization & Conversion Optimization

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140

%

Higher engagement with pop-up banner

35.5

%

Increased Page Views

40

%

Increased CTA Clicks

To capture return visitors with custom experience capitalizing on their behavioural interest from a previous visit
To deliver personalized content on Home page and campaign landing pages, real-time, based on the type of industry/domain of the returning visitors
To build customer attributes across verticals/industry domains
To increase click-through conversions on the home page and campaign landing pages
To increase overall site conversion rate

140% increased hero banner CTR
35.5% increased page views
30% increased average time spent on the site
40% increased CTA clicks