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Digital Strategy & Analytics Roadmap

A leading Digital Media & Publishing company

ETV Bharat - A leading comprehensive Digital National News platform conceived to deliver seamless news and information services (in 13 languages), using video-centric Mobile App & Web Portals.

  Achievements 

Maximized Strategy
Better Understanding of User Behavior
Extensive Data Tracking
Better informed Data Decision
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Objective

  • Though the analytics implementation was in place, it lacked delivering required data insights to the client’s digital team and other stakeholders.

  • The client wanted to conduct a complete Audit of the existing analytics implementation; identify gaps and opportunities; design a digital analytics roadmap & strategy.

Solution

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Viustats delivered the following six-step analytics project, which included:

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A detailed audit of existing Google Analytics set-up and implementation

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Helped client’s digital team with their tool evaluation process and as well as helped identify the right GA360 Reseller.

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Discovery session with key stakeholders to perform PI Rationalization, create a Measurement Strategy and design a short-term and long-term Digital Analytics roadmap.

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Worked in conjunction with Analytics Reseller in redefining learning objectives, KPIs, and supporting metrics based on business objectives and design direction

Outcome 

  • Maximized Strategy

  • Extensive Data Tracking

  • Better Understanding of User Behavior
  • Better inform on the performance of key metrics related to their Live News, VOD, In-Article Videos and Articles

Other Case Studies

 

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