Skip to content
Contact us
Search icon
Contact us

Digital Analytics Measurement Strategy & Clickstream Migration 

A Health Insurance client providing services throughout Eastern and Central NY state. Company's Medicare Advantage plans are the highest rated in New York state and among the highest in the country on the 2021 Medicare Advantage honor roll.

  Achievements 

Developed dashboards, executive summaries and weekly/monthly reports
Developed meaningful relationships to deliver strategic insight
browser-hubspot-cms
 

Objective

  • The client has built an in-house Enterprise Data Warehouse (EDW) to centralize the business information from multiple sources and applications, and make it available for analytics and use across their organization.

  • The client was desired to send the clickstream data feed, from their member portal web and mobile app digital properties, into EDW for better business & marketing reporting. The objective was to link their GA Web property and Firebase Analytics property to BigQuery (BQ) and do the data export.

Solution

Card image icon

Performed audit of existing analytics set-up and conduct current maturity assessment; identify gaps, opportunities, and recommendations

Card image icon

Created enterprise Digital analytics architecture based on best practices

Card image icon

Created the migration plan for Web and Mobile App digital properties

Card image icon

Defined business objectives, KPIs, and supporting metrics based on business objectives and designed direction

Card image icon

Worked with business owners to identify information needs and develop reporting

Card image icon

Created datasets and GCS buckets for digital properties and automate the data export from BQ

Outcome 

  • Developed dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics

  • Developed meaningful relationships to deliver strategic insight and imparted recommendations that improved client’s marketing and business teams.

Other Case Studies

Measurement protocol
Measurement Protocol Analytics Solution

Client: Gaming Tech B2B Platform
Front end tech
Front-End Tech Stack Migration

Client: ETV Bharat - News & Media(Ramoji Group)
Buyers journey
Buyers Journey Mapping & Content Effectiveness

Client: B2B Data Storage - Tech/Hardware 
Contactless payment
Contactless Payment SaaS Product Analytics

Client: Tappit - U.K based Product Company
Data partition & visualization needs
Data Partition and Visualization Needs

Client: ETV Bharat - News & Media(Ramoji Group)
 

Interested to know more about our Work and Service Offerings?

Let's embark on this journey together and unlock the full potential of your business.

Contact Us