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Conversion Optimization through Multivariate and A/B testing

A leading Data Storage Hardware and Software company headquartered in U.S.

  Achievements 

Manipulated, analyzed and visualized data to reveal trends
Delivered meaningful relationships with clients to deliver strategic insights
Developed dashboards, executive summaries
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Objective

  • To analyze and improve marketing and lead generation strategies through techniques such as Conversion Optimization, Multivariate and A/B testing, data mining

Solution

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Test planning and optimization: Executed marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas

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Helped clients and internal teams understand emerging digital marketing trends, apply best practices and pursued innovations in digital marketing

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Defined learning objectives, KPIs, and supporting metrics based on business objectives and design direction

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Conducted performance analysis, defined campaign performance metrics and measurement plans

Outcome 

  • Manipulated, analyzed and visualized data to reveal trends in marketing program performance and customer behavior, and identified key opportunities based on analysis

  • Developed meaningful relationships with clients to deliver strategic insight and imparted recommendations that improve clients and business

  • Developed dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics

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Interested to know more about our Work and Service Offerings?

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