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Competitive Targeting Program & Personalized Chatbot

A leading Data Storage Hardware and Software company (B2B)focuses on developing proprietary deduplication and compression software to improve the amount of data that can be stored on each drive. 

  Achievements 

8
% Increased Engagement of Pop-up Banner
3
times Proactive Chat Vs Reactive
25
% Increase in MQL
browser-hubspot-cms
 

Objective

  • The client wanted to conduct A/B testing for the home page with different marquee content and as well personalize the home page based on the type of returning visitors.

  • Similarly the client wanted to increase the engagement (click-throughs) of pop-up which further leads to a gated asset download.

  • The client has also introduced Proactive and Reactive Drift versions and wanted to understand the performance of them in conjunction with above objectives.

Solution

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Collated data from various channels, digital touchpoints, and business tools (Adobe analytics, Salesforce, CRM etc.)

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Involved in setting up A/B tests: created test variations based on the customer segments, time-bound test

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Defined and tracked key metrics and made necessary recommendations

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Created a segment of accounts based on the industry type and identify other customer attributes relevant to these accounts

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Leveraged data to gauge content themes, topics and effectiveness

Outcome 

 

8%

 
Increased Engagement of Pop-up Banner

 

3x

 
Proactive Chat vs Reactive

 

25%

 
Increase in MQL

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