- Case Study
A leading Data Storage Hardware and Software company headquartered in U.S.
Objective
To analyze and improve marketing and lead generation strategies through techniques such as Conversion Optimization, Multivariate and A/B testing, data mining
Solution
- Test planning and optimization: Executed marketing programs on clear paths to improvement by creating effective experimentation plans and learning agendas
- Helped clients and internal teams understand emerging digital marketing trends, apply best practices and pursued innovations in digital marketing
- Defined learning objectives, KPIs, and supporting metrics based on business objectives and design direction
- Conducted performance analysis, defined campaign performance metrics and measurement plans
Achievements
- Manipulated, analyzed and visualized data to reveal trends
- Delivered meaningful relationships with clients to deliver strategic insights
- Developed dashboards, executive summaries
Outcome
- Manipulated, analyzed and visualized data to reveal trends in marketing program performance and customer behavior, and identified key opportunities based on analysis
- Developed meaningful relationships with clients to deliver strategic insight and imparted recommendations that improve clients and business
- Developed dashboards, executive summaries, and weekly/monthly reports to measure against KPIs and other performance metrics
