- Case Study
Client: B2B Data Storage - Tech/Hardware
High Tech and Software industry - A leading B2B Data Storage Technology Services and an American publicly traded company headquartered in California, U.S.It develops all-flash data storage hardware and software products
Objective
To use a mapping program to manage buyer and customer journeys to increase their cross-sell and upsell revenue
To identify the various assets (gated, ungated, videos, blogs, infographics, analyst reports, whitepaper etc.) that have been downloaded/viewed by site visitors and map the buyer’s journey phase.
To evaluate the content effectiveness and personalize the landing pages based on the customer attributes.
To increase the overall key conversions like form submissions, asset downloads.
Solution
- Collated data from various channels, digital touchpoints, and business tools (Adobe analytics, Salesforce, CRM etc.)
- Performed audit of existing content/assets and segregated them into several buckets applicable to each stage of the buyer journey map
- Identified data points specific to Topline Accounts and employed the concept of Buyer’s Journey
- Defined buyer personas based on the type of industry/domain and content consumed
- Mapped Buyer journey through keyword data
- Supported in development and execution of content strategies for clients
Achievements
0
%
- Increased Lead Form Submissions
0
%
- Increased Asset Downloads
0
%
- Increased Video Views
