Enterprise Digital Analytics Solution and Implementation
8x8 is a leading provider of communication solutions for businesses, offering a comprehensive suite of services including cloud-based voice, contact center solutions, video conferencing, mobile integrations and unified communications.
Challenges
Though Analytics Implementation was in place, there were a lot of discrepancies and data inaccuracies in form analytics, chat interactions, inbound calls and other components.
No proper data layer design.
No customized reporting dashboards.
Solution
Viustats validated the Form analytics and designed a datalayer for Form analytics where we have taken care of all the data discrepancies.
We conducted an assessment of the client's data infrastructure and designed a robust data layer architecture.
Real-time Analytics Enhancement: Leveraging advanced analytics tools, we enhanced the client's real-time analytics capabilities to monitor customer interactions, service performance metrics and market trends. It enabled prompt decision-making.
Created dashboards with all the KPIs and metrics for form analytics, internal search, important CTAs etc.,
Outcome
Through the implementation of an enhanced analytics strategy encompassing the data layer design, real-time analytics and form analytics reporting etc., the client successfully optimized their analytics capabilities.
