- Case Study
ETV Bharat - A leading comprehensive Digital National News platform conceived to deliver seamless news and information services (in 13 languages), using video-centric Mobile App & Web Portals.
Objective
Though the analytics implementation was in place, it lacked delivering required data insights to the client’s digital team and other stakeholders.
The client wanted to conduct a complete Audit of the existing analytics implementation; identify gaps and opportunities; design a digital analytics roadmap & strategy.
Solution
- Viustats delivered the following six-step analytics project, which included
- A detailed audit of existing Google Analytics set-up and implementation
- Helped client’s digital team with their tool evaluation process and as well as helped identify the right GA360 Reseller.
- Discovery session with key stakeholders to perform PI Rationalization, create a Measurement Strategy and design a short-term and long-term Digital Analytics roadmap
- Worked in conjunction with Analytics Reseller in redefining learning objectives, KPIs, and supporting metrics based on business objectives and design direction
Outcome
- Maximized Strategy
- Extensive Data Tracking
- Better Understanding of User Behavior
- Better inform on the performance of key metrics related to their Live News, VOD, In-Article Videos and Articles